Photography: Rob van de Vlierd

Last weekend Black To Blond organised the 10th Rock 'n Rose fashionshow during Eindhoven Fashion Weekend, themed 'The Seven Sins'. Can you guess what 'sin' AVADEM was displaying? 
I'm always enjoying the backstage adventure during fashionshows. Meeting new people, the excitement, the feeling when a show turns out great and the models do well - I love it! This was actually the first time my 'Illuminate' collection was showed on the catwalk! So I was really excited about that and I'm happy to start working on the new AVADEM lay-out after this. Now all the collections have had their moment on the catwalk, which makes me quite proud. 

A big thanks to the kick-ass models, to the organisation and the people who came to watch!  
 Here you can find a video of the show, filmed by my sis.